Apple CEO, Tim Cook, and marketing chief, Greg Joswiak, have marked world photography day with two shot on iPhone posts on X.
Tim Cook has shared a photo by Wil Calabio, of Australia Square Tower, in Sydney.
Along with the photo, Cook said:
A unique perspective on World Photography Day, #ShotOniPhone by Wil Calabio. Thanks for sharing your fantastic work with us!
Apple’s Senior Vice President of Worldwide Marketing also shared a post, of a colourful image by Ted Chin, making use of iPhones optical zoom and native photos app editing tools.
Greg Joswiak said:
In celebration of World Photography Day, take a moment to capture the world around you. I love this shot from Ted Chin. It’s a great use of optical zoom to help capture sharper images, and shows how a few quick edits in the Photos app on iPhone can make an image pop!
Apple’s shot on iPhone hashtag is a long running marketing campaign to promote the iPhones camera capabilities, first launched in 2015 with iPhone 6 and 6 Plus.
