Apple has increased prices across its iPhone lineup, following the introduction of iPhone Duo and iPhone 18 Pro.
Each older iPhone model in Apple's lineup has seen a price increase of £100, and the newer iPhone 18 Pro and iPhone 18 Pro Max are both £100 more than last year’s 17 Pro series.
iPhone 17e is now £699, up from £599.
iPhone 17 is now £899, up from £799.
iPhone Air is now £1,099, up from £999.
Apple's 2-year-old iPhone 16 now starts at £799, its original 2024 launch price.
iPhone 16 Plus has been discontinued.
Apple's new iPhone 18 Pro is £1,199 and iPhone 18 Pro Max is £1,299.
The all-new iPhone Duo starts from £1,999.
iPhone 16 back to launch price
One of the most notable price increases is on the iPhone 16, which is now over two years old. This device originally launched at £799 in 2024, but was reduced to £699 when Apple launched the iPhone 17.
Today, the device is back up to its launch price despite its older hardware such as a 60Hz display instead of 120Hz ProMotion, thicker bezels and older A18 chip.
£699 now gets you less
The £699 that would have got you the iPhone 16 last year, with a dual camera system and Dynamic Island, will today instead get you an iPhone 17e with a single camera on the back and the notch, which last appeared on the mainstream iPhone in 2022 with the iPhone 14.
Apple's entry-level iPhone has already seen big price increases, when Apple replaced the £419 iPhone SE with the £599 iPhone 16e in 2025. Now, in 2026, the iPhone 17e costs £699.
in just two years, Apple's entry level iPhone has seen a £280 price increase.
Apple's pro iPhones keep getting more expensive
In 2024, Apple launched the iPhone 16 Pro for £999. In 2025, the iPhone 17 Pro launched at £1,099, though the price hike was justified by offering double the storage and a full external redesign.
This year, the iPhone 18 Pro now costs £1,199, the same price as last year's Pro Max, with no additional incentives. The external design is very similar to the iPhone 17 Pro and comes with the same amount of storage.
