Apple has laid off a team of employees working as part of the Vision Products Group & Siri, according to reports from AppleInsider & Bloomberg, via 9to5Mac.

The report references a 'reliable source' that told AppleInsider at least 60 employees who work as part of the Vision Group at Apple, have lost their jobs.

"According to a reliable source speaking to AppleInsider, Apple has laid off at least 60 employees tied to Apple's VR team, the Apple Vision Group, and similar positions. We've heard this tale before, and while this doesn't mean the end of Apple Vision Group, it is a sign of a cooling off for that category."

Bloomberg reports that the number of employees laid off is over 200, as Apple shuts down a team focused on Vision Pro gaming and scales back its immersive video team.

Apple told Bloomberg:

“While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”

This news comes as Apple continues to push updates for its augmented reality (AR) platform, visionOS. In just a matter of weeks, the company will release visionOS 27, the fourth version of the operating system.

This update continues to introduce genuinely impressive features, with Siri AI able to answer questions about objects in your real space, just by looking at it.

The Vision Pro hardware has been less of a hit, with its hefty price tag of £3,499 and heavy hardware that users have complained is too much for longer sessions.

Everything Apple's View

We have always viewed the Apple Vision Pro as an experimental product, that was never intended to become the next big thing.

Instead, the product has allowed Apple to release its first AR platform, visionOS, and discover what works - and what doesn't - for its next release. We can see many capabilities of visionOS, such as the new Siri AI, being implemented in future wearables, such as glasses.

Vision Pro has allowed Apple to make a start in spatial computing, but don't expect the company's vision category to become the next iPhone - just yet.

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