Apple's flagship Fifth Avenue store in New York City has reopened today following an overnight closure to prepare for today's iPhone 18 Pro launch.
The store, which usually operates 24 hours a day, 7 days a week, closed on Thursday at 10pm to prepare for the iPhone 18 Pro and Pro Max, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4.
Shoppers in NYC today will be able to get their hands on Apple's latest products, with the store serving both pick-up orders and walk-in customers. As this is Apple's flagship location, executives are in attendance, including CEO John Ternus and retail chief Deirdre O'Brien. If you're visiting today, expect queues and potentially limited stock.
Apple's SVP of Worldwide Marketing, Greg Joswiak, was already spotted earlier entering the store with Apple Employees.
The store, which is an iconic glass cube that leads you underground, has been wrapped in burgundy and glacier blue to represent the new colours in the iPhone lineup.
Image Credit: Apple Retail
