Apple's iPhone 17 Pro has hit an all-time low on Amazon, ahead of the Apple iPhone Event which takes place next week.

Shoppers on Amazon in the UK can now buy the base model iPhone 17 Pro for just £949, that's £150 off the retail price.

Whilst buying now does mean you miss out on the upcoming iPhone 18 Pro, this could be the last time you can buy a Pro iPhone for under £1000.

On Wednesday, Apple is expected to launch the new iPhone 18 Pro lineup with higher prices. Analysts have previously reported prices as high as $1300 or £1300, as Apple usually mirrors its UK price with the US. Though, we believe the price hike will be less dramatic at around £1149 to £1199.

Nonetheless, the general consensus is that iPhone price hikes are coming. So, if you're not interested in the latest and greatest, buying the iPhone 17 Pro now could be a smart move.

However, £949 is still a considerable amount of money, and spending an additional £50 to £100 for the newer model could make more sense.