You can now place your pre-order for iPhone 18 Pro and iPhone 18 Pro Max, three days following the Apple Event.
Pre-orders opened at 1pm BST with availability beginning on Friday the 18th September, for those who secure their iPhone early. Apple had offered an option to 'Get Ready' for pre-orders up until 5pm yesterday, so customers can speed through checkout without filling in paperwork, such as contract information and payment plans, in the moment.
If you're looking at pre-ordering the all-new iPhone Duo, this is not available today. Pre-orders for this device begin mid-October.
The new iPhone 18 Pro and iPhone 18 Pro Max lineup features variable aperture, new flagship colours including Burgundy and Glacier and a smaller Dynamic Island that can support up to three live activities at once.

Other upgrades include:
- A20 Pro chip
- Bigger vapour chamber
- Dual 16-core Neural Engine for AI
- Colour matched back glass
iPhone 18 Pro and iPhone 18 Pro Max are available in 256GB, 512GB, 1TB or 2TB storage configurations.
iPhone 18 Pro
- 256GB, £1,199
- 512GB, £1,299
- 1TB, £1,799
- 2TB, £2,399
iPhone 18 Pro Max
- 256GB, £1,299
- 512GB, £1,499
- 1TB, £1,899
- 2TB, £2,499
Apple's other products, including AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 have been available to pre-order since the event on Wednesday, with availability beginning Friday, 18th September.
You can find out more about these products in our Product Library.