You can now place your pre-order for iPhone 18 Pro and iPhone 18 Pro Max, three days following the Apple Event.

Pre-orders opened at 1pm BST with availability beginning on Friday the 18th September, for those who secure their iPhone early. Apple had offered an option to 'Get Ready' for pre-orders up until 5pm yesterday, so customers can speed through checkout without filling in paperwork, such as contract information and payment plans, in the moment.

If you're looking at pre-ordering the all-new iPhone Duo, this is not available today. Pre-orders for this device begin mid-October.

The new iPhone 18 Pro and iPhone 18 Pro Max lineup features variable aperture, new flagship colours including Burgundy and Glacier and a smaller Dynamic Island that can support up to three live activities at once.

Other upgrades include:

  • A20 Pro chip
  • Bigger vapour chamber
  • Dual 16-core Neural Engine for AI
  • Colour matched back glass

iPhone 18 Pro and iPhone 18 Pro Max are available in 256GB, 512GB, 1TB or 2TB storage configurations.

iPhone 18 Pro

  • 256GB, £1,199
  • 512GB, £1,299
  • 1TB, £1,799
  • 2TB, £2,399

iPhone 18 Pro Max

  • 256GB, £1,299
  • 512GB, £1,499
  • 1TB, £1,899
  • 2TB, £2,499

Apple's other products, including AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 have been available to pre-order since the event on Wednesday, with availability beginning Friday, 18th September.

You can find out more about these products in our Product Library.