Apple's outgoing CEO, incoming CEO and SVP of services & health are in all in attendance at the Sun Valley Conference this week in Sun Valley, Idaho, according to Forbes.
The Sun Valley Conference is an annual week-long meeting hosted by investment firm Allen & Co.
Many of the Worlds' top business leaders from streaming services, Hollywood studios, tech companies and investment firms attend the informal meeting to discuss business and in some cases, partner up for future business ventures.
The merger of ABC news and Disney in 1996 and Jeff Bezos' acquisition of The Washington Post are rumoured to have originated at this event, according to the conferences Wikipedia page.
Apple CEO Tim Cook was spotted walking into the conference earlier today, alongside Apple SVP of Hardware Engineering, John Ternus, who is set to take over as CEO in 8 weeks time.
Apple's long-term SVP of Services and health, Eddy Cue, who has held the position for almost 15 years, was also spotted at the conference.
Eddy Cue heads services including Apple TV, and will join a number of streaming service leaders including Netflix's Co-CEOs, YouTube CEO Neal Mohan and various Disney executives.
Also in attendance are top executives from major AI companies including OpenAI's CEO Sam Altman and Chairman Brett Taylor.
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Sources: Forbes, Wikipedia