Apple TV and the individual plan of Apple One has seen a price increase for new subscribers in the US, according the the company's US site.
An individual Apple TV subscription now costs $14.99 a month (£11.04), up by $2, from the previous $12.99 (£9.56) price point.
Apple has also increased the price of their Apple One individual plan in the US, increasing from $19.95 (£14.69) to $21.95 (£16.16) a month.
9to5Mac reports that this is the first Apple TV price increase in a year, with Apple previously hiking the price in August of 2025.
These subscription price hikes are the second this summer, following the Apple Music and Apple One price increases last month.
In the UK, prices have not increased. Apple TV remains £9.99 and the individual Apple One plan stays £18.95. It is unclear if Apple plans to increase these any time soon.
The price hikes only affect new subscribers for now, and Apple will notify existing customers of the higher prices ahead of their billing date.
