Demand for iPhone and Mac is higher than Apple expected, leading to supply constraints unrelated to the current memory chip crisis.

At his final quarterly earnings call as CEO, Tim Cook said that the company "expects high levels of demand" for both devices.

Cook also made it clear that "This isn't a partner or supplier issue", and was instead caused by a "strong iPhone and Mac product cycle."

Apple reported a revenue of $54.25 Billion for iPhone, up from $44.58 Billion in the same quarter last year.

Mac saw double-digit revenues of $10.35 Billion, up from $8.04 Billion in Q3 of 2025.

Apple's CEO also commented on the current memory pricing crisis, with no signs that prices are set to come down any time soon.

Cook said that "beyond September, we see the market pricing for memory continuing to increase", which will have a bigger impact on business.

The upcoming iPhone lineup this September is expected to be a big one, with the introduction of Apple's first-ever foldable iPhone and the release of the companies popular pro iPhone lineup.

Apple also has an interesting Mac lineup for the remainder of this year, with a touchscreen MacBook set to launch in October.

Lead Image: Ahmad Ali Karim