iPhone 17 Pro Max is Apple's flagship iPhone built for professional photography & videography with genlock support & the ability to record 4K Dolby vision video up to 120 fps.

New Features:

• Vapour-chamber cooling
• 40x digital zoom
• Centre Stage front camera
• Charge to 50% in 20 minutes

Highlighted Features:

• MagSafe
• Camera Control & Action Button
• IP68 rated
• .5x, 1x, 2x, 4x, 8x optical zoom options

Design
Aluminium unibody with ceramic shield back available in Silver, Cosmic Orange or Deep Blue.

Display
6.9-inch 120hz ProMotion OLED display with Ceramic Shield 2.

Battery
Up to 37 hour video playback (on models with sim tray).

Charging Port
USB-C with support for USB 3 up to 10 Gbps.

Cameras
48MP Fusion Main, 48MP Ultra Wide, 48MP Fusion Telephoto & 18MP Front Centre Stage camera.

Chip
The chip that powers iPhone 17 Pro Max is the latest A19 Pro Apple Silicon with a 6-core CPU & 6-core GPU.

A19 Pro features hardware-accelerated ray tracing, a 16-core neural engine & neural accelerators for AI.

Storage Options

• 256GB
• 512GB
• 1TB
• 2TB

iPhone 17 Pro is Apple's flagship iPhone built for professional photography & videography with genlock support & the ability to record 4K Dolby vision video up to 120 fps.

New Features:

• Vapour-chamber cooling
• 40x digital zoom
• Centre Stage front camera
• Charge to 50% in 20 minutes

Highlighted Features:

• MagSafe
• Camera Control & Action Button
• IP68 rated
• .5x, 1x, 2x, 4x, 8x optical zoom options

Design
Aluminium unibody with ceramic shield back available in Silver, Deep Blue or Cosmic Orange.

Display
6.3-inch 120hz ProMotion OLED display with Ceramic Shield 2.

Battery
Up to 31 hour video playback (on models with sim tray).

Charging Port
USB-C with support for USB 3 up to 10 Gbps.

Cameras
48MP Fusion Main, 48MP Ultra Wide, 48MP Fusion Telephoto & 18MP Front Centre Stage camera.

Chip
The chip that powers iPhone 17 Pro Max is the latest A19 Pro Apple Silicon with a 6-core CPU & 6-core GPU.

A19 Pro features hardware-accelerated ray tracing, a 16-core neural engine & neural accelerators for AI.

Storage Options

• 256GB
• 512GB
• 1TB

iPhone Air is an all-new iPhone model for users who want an elegant, thin & durable iPhone. This model is niche and should only be bought if design is a priority over battery life & cameras.

New Features:

• eSim only
• 5.6mm thin
• Centre Stage front camera
• Charge to 50% in 30 minutes

Highlighted Features:

• MagSafe
• Camera Control & Action Button
• IP68 rated
• Titanium Design

Design
Titanium frame with ceramic shield back available in Space Black, Cloud White, Light Gold or Sky Blue.

Display
6.5-inch 120hz ProMotion OLED display with Ceramic Shield 2.

Battery
Up to 27 hour video playback

Charging Port
USB-C with support for USB 2 up to 480 Mb/s.

Cameras
48MP Fusion Main & 18MP Front Centre Stage camera.

Chip
The chip that powers iPhone Air is the latest A19 Pro Apple Silicon with a 6-core CPU & 5-core GPU.

A19 Pro features hardware-accelerated ray tracing, a 16-core neural engine & neural accelerators for AI.

Storage Options

• 256GB
• 512GB
• 1TB

iPhone 17 is Apple's mainstream iPhone for users who want a **modern & capable **iPhone. This model is very similar to iPhone 16 Pro just without the pro camera system & pro price tag.

New Features:

• 120hz ProMotion
• Always On Display
• Centre Stage front camera
• Charge to 50% in 20 minutes

Highlighted Features:

• MagSafe
• Camera Control & Action Button
• IP68 rated
• Dual camera system

Design Aluminium frame with colour-infused glass back available in Black, White, Mist Blue, Sage or Lavender.

Display
6.3-inch 120hz ProMotion OLED display with Ceramic Shield 2.

Battery
Up to 30 hour video playback

Charging Port
USB-C with support for USB 2 up to 480 Mb/s.

Cameras
48MP Fusion Main, 48MP Fusion Ultra Wide & 18MP Front Centre Stage camera.

Chip
The chip that powers iPhone 17 is the latest A19 Apple Silicon with a 6-core CPU & 5-core GPU.

A19 features hardware-accelerated ray tracing, a 16-core neural engine & neural accelerators for AI.

Storage Options

• 256GB
• 512GB

iPhone 17e is Apple's entry-level iPhone designed for users upgrading from old Android or iPhone models. It is also a great option for those looking to get their child their first phone.

New Features:

• MagSafe
• Soft Pink colour option
• Ceramic Shield 2 Front
• 256GB SSD

Highlighted Features:

• A19 chip
• Action Button
• IP68 rated
• Charge to 50% in 30 minutes

Design
Aluminium frame with colour-infused glass back available in Black, White or Soft Pink.

Display
6.1-inch 60hz OLED display with Ceramic Shield 2.

Battery
Up to 26 hour video playback

Charging Port
USB-C with support for USB 2 up to 480 Mb/s.

Cameras
48MP Fusion & 12MP Front TrueDepth camera.

Chip
The chip that powers iPhone 17e is the latest A19 Apple Silicon with a 6-core CPU & 4-core GPU.

A19 features hardware-accelerated ray tracing, a 16-core neural engine & neural accelerators for AI.

Storage Options

• 256GB
• 512GB

iPhone 16 Plus is Apple's last-generation plus model for users looking for a larger screen at a lower price.

New Features:

• Camera Control
• Action Button
• New design
• Apple Intelligence

Highlighted Features:

• A18 chip
• Spatial Photos
• IP68 rated
• Charge to 50% in 30 minutes

Design
Aluminium frame with colour-infused glass back available in Black, White, Teal, Ultramarine or Pink.

Display
6.7-inch 60hz OLED display with Ceramic Shield.

Battery
Up to 27 hour video playback

Charging Port
USB-C with support for USB 2 up to 480 Mb/s.

Cameras
48MP Fusion Main, 12MP Ultra Wide, 12MP Front camera.

Chip
The chip that powers iPhone 16 Plus is A18 with a 6-core CPU & 5-core GPU.

A18 features hardware-accelerated ray tracing & a 16-core neural engine for AI.

Storage Options

• 128GB
• 256GB

iPhone 16 is Apple's last-generation model for users looking for a lower priced iPhone without compromising on cameras.

New Features:

• Camera Control
• Action Button
• New design
• Apple Intelligence

Highlighted Features:

• A18 chip
• Spatial Photos
• IP68 rated
• Charge to 50% in 30 minutes

Design
Aluminium frame with colour-infused glass back available in Black, White, Teal, Pink or Ultramarine.

Display
6.1-inch 60hz OLED display with Ceramic Shield.

Battery
Up to 22 hour video playback

Charging Port
USB-C with support for USB 2 up to 480 Mb/s.

Cameras
48MP Fusion Main, 12MP Ultra Wide, 12MP Front camera.

Chip
The chip that powers iPhone 16 is A18 with a 6-core CPU & 5-core GPU.

A18 features hardware-accelerated ray tracing & a 16-core neural engine for AI.

Storage Option

• 128GB

Note
This model originally launched with a 256GB and 512GB option.