Apple has increased the prices of all Mac and iPad models, in addition to its Home, TV and Vision product lines.
These price increases come just over a week after Apple CEO Tim Cook told The WSJ that price increases were "unavoidable".
Here is a comparison of all before and after base model prices:
iPad
All four iPad models have seen a price increase.
- iPad (A16) has increased by £100, from £329 to £429.
- iPad mini has increased by £100, from £499 to £599.
- iPad Air has increased by £150, from £599 to £749.
- iPad Pro has increased by £200 from £999 to £1199.
Mac
Mac has seen some steep price increases, including MacBook Neo just months after it was announced at a shockingly low price.
MacBook Neo has increased by £100 from £599 to £699
MacBook Air has increased by £200 from £1,099 to £1,299
MacBook Pro has increased by £300 from £1,699 to £1,999
Mac Studio has increased by £400 from £2,099 to £2,499
iMac has increased by £200 from £1,299 to £1,499
Mac mini saw a price increase earlier this year from £599 to £799. This price remains.
Apple Vision Pro
- Apple Vision Pro has increased by £300 from £3,199 to £3,499
Home & TV
Apple's Home & TV product lines have also seen price increases, despite some of these products being up to 6 years old.
- HomePod mini has increased by £30 from £99 to £129
- HomePod has increased by £50 from £299 to £349
- Apple TV 4K has increased by £50 from £149 to £199
Why have prices gone up?
Memory prices have increased over the past year due to the high demand from AI servers and data centres.
As a result, manufacturers are less focused on the consumer market, increasing cost of parts for consumer electronic companies, such as Apple.
Apple has attempted to absorb these higher costs for as long as possible, but has now begun passing some of the increases on to customers.
What should you do?
These price increases have come into effect on the Apple Online Store and at Apple Retail locations only. Third-party retailers, including Amazon, Currys and John Lewis will still sell Mac and iPad and their old prices whilst stock lasts.
If you were looking at buying a new Mac or iPad this week, check retailers first.
iPhone and Apple Watch have avoided the price increases for now, but this does not rule out price increases in September, when new models launch. If you were looking at buying a new iPhone this year, consider beating the price increases and get one now.