This week, Apple released it's next generation operating systems to the public, marked iPhone release day with executive appearances at Apple Fifth Avenue and bundled Apple TV and Apple Arcade with iCloud+ in over a hundred nations at no additional cost. Here's your weekly roundup.

Apple Operating Systems Version 27 Public Release

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Apple officially launched iOS 27, iPadOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27 and visionOS 27 to the public this week, overhauling Siri and boosting device performance.

Those using modern iPhone, iPad and Mac models receive the brand-new Siri AI, that transforms Siri into a chatbot-like experience, with a dedicated app, personal context and onscreen awareness.

Those who don't get the new AI features also benefit from version 27, with performance improvements, hundreds of bug fixes and design refinements to app icons and liquid glass.

Apple Wins Big At Emmys

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Apple TV was the most successful studio at this years Emmy Awards winning 28 times across six Apple Original Shows including Widow's Bay and Pluribus.

The company also won an award themselves for their "I'm not remarkable" marketing campaign.

In attendance at the awards show was Apple CEO John Ternus, who showed off the unreleased iPhone Duo in an interview with Deadline.

Apple Bundles Apple Arcade and Apple TV with iCloud+ in Some Nations

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Apple this week announced that they will include Apple Arcade and Apple TV as part of iCloud+ for free in over 100 nations across the globe. This bundle replaces Apple One, and is available in nations such as Singapore, India and Nigeria.

Our full story has the complete list of nations, but notable exceptions include Apple's larger markets such as the UK, US, Australia and Japan.

Slow Horses Season 6 Now Available on Apple TV

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The first episode of Slow Horses Season 6 is now available on Apple TV, releasing every Wednesday until late October.

Season six includes returning favourites including Gary Oldman, Kristin Scott Thomas and Jack Lowden. Apple has also announced BAFTA TV Award winner Lenny Rush as a new addition.

Tim Cook to Attend White House State Dinner on Behalf of Apple

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Tim Cook's new role engaging with policymakers around the world kicks into action next week as Bloomberg reports Apple's Executive Chairman will attend a White House state dinner between the US president Donald Trump and his Chinese counterpart Xi Jinping.

CEO John Ternus is not expected to attend, as he appears to take on what has so far been a more product-focused public role.

iPhone Launch Day

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On Friday, Apple launched the iPhone 18 Pro, iPhone 18 Pro Max, AirPods 5, Apple Watch Series 12 and Apple Watch Ultra 4 to the public. The company marked the launch with earlier opening hours at its UK stores and executive appearances at the flagship Fifth Avenue store in New York City. Customers across the world queued outside of Apple Stores to be the first to get their hands on Apple's latest products.

Weekend Reads

Also this week, singer ROSÉ addresses her viral iPhone photo, first look at Apple's overhauled Health app and Everything Apple finds old features Apple forgot to update in iOS 27.

Ecosystem Track

Everything Apple has recently debuted an overhauled Ecosystem Track experience, where users can add their Apple setup to receive personalised upgrade recommendations and a Setup Score based on their devices' age, software support and successors.

Ecosystem Track users can also add their historic setup and view their Apple journey through a timeline, while showing off their first Apple product on their profile. By adding your setup, you can also discover other profiles and compare your Apple journey and setup with theirs.

To use Ecosystem Track, users must first create a free Everything Apple Account. You can make one here.